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Monday, July 19th, 2010

Do I have to be on Twitter? No, but you SHOULD BE! Here’s why…

If you want to build your personal brand, establish an online presence, and be in the right place at the right time for your job search, then you have to utilize social media. The big 3 social media sites are LinkedIn, Twitter, and Facebook. While LinkedIn is focused more fully on business, and Facebook leans toward the social, Twitter lands somewhere in the middle. Nearly 75 million people visited Twitter in January 2010. Twitter relies on “tweets,” which are posts of 140 characters or less. They’re short, but frequent. Life moves fast on Twitter. But then, the world moves fast […]

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Thursday, July 1st, 2010

In your job search, don’t take the ‘social’ out of ‘social networking’

How do you use social networking in your job search? A recent NACE survey of 2010 graduates indicated that while over 90 percent of respondents have profiles on social networking sites, a much smaller percentage actually use those sites in their job search. Less than 30 percent feel that employers should view their profiles, which is understandable — most people use sites like Facebook for social reasons, and aren’t interested in blurring together their personal and professional lives. However, one piece of the survey was surprising, and I found it particularly alarming: Students using social networking as a job-search resource […]

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