Monday, June 28th, 2010
The Importance of Online Personal Brands
Students in Elaine Young’s marketing management class at Champlain College are required to brand something ultimately critical to their future career success—themselves. As part of the class, Young requires each student to identify something he or she is passionate about, build their online personal brands through social media, and track their success. “My overall goal is that they learn the tools, help one another, and get visible online all with the intent that they get jobs,” explains Young, associate professor of marketing. “It’s an interesting process for the students to figure out what they are passionate enough about to keep […]