It’s a new semester which means we are back with Peer Picks on the blog picked by our CDC Peer Specialists. We will highlight a few Peer Picks that we think you’ll find particularly interesting every week.  Learn more by checking out each pick on the Bridge And while you’re there, see what other interesting opportunities you find! Bridge application deadlines are usually Monday nights at 11:59 pm. If you have any technical difficulties with your application, be sure to email recruiting@bucknell.edu before the deadline and we will be able to help you.

 First peer picks of this semester are by  Sophie Hattery ’16:

Taking into consideration that the Expo is coming up in a few weeks (September 17th to be exact), I wanted to highlight two internship opportunities with companies attending for my peer pick.

1. Nielsen Professional Services Analytics Experience Internship – due September 24

2. KPMG Fall Audit Internship – due September 21

For you marketing students with a focus in consumer behavior, Nielsen is offering a Professional Services Analytics Experience internship. Interns are responsible for interacting with famous clients of Nielsen such as Coca-Cola, General Mills, SC Johnson, Google, Amazon, Target, Unilever, Johnson & Johnson, and P&G. You will gain exposure to the process behind helping companies make better decisions to help their businesses grow and be forced to leverage analytical and consulting skills. Moreover, you can choose to focus on one of Nielsen’s five key practices, namely, consumerization, sales effectiveness, marketing effectiveness, innovation, or client engagement. Consumerization is about connecting with consumers to meet their needs. Here, you’ll be helping to identify and build a custom view of our client’s most profitable consumers so we can help them innovate, communicate, and activate with those consumers in mind. Innovation is an end-to-end process of developing, optimizing, and validating new products. You’ll influence which new products are brought to market and help clients have more successful product launches by understanding whether our clients’ new product ideas uniquely satisfy consumers’ needs, by evaluating whether the product can meet financial objectives, and by providing guidance on how clients can improve the product and marketing strategy. Marketing Effectiveness is about boosting our clients’ performance. You’ll help advertisers drive efficient and effective marketing efforts- measuring and optimizing performance for better returns. You’ll help analyze how to develop better content, maximize ad inventory, and grow revenue by helping our clients reach the right audiences, designing experiences and message that resonate, and prompt the desired consumer reaction. Sales Effectiveness is about customers’ behaviors and preferences. Here, you’ll help analyze data on what influences a consumers purchase decision and dig deep into shopper behavior to help understand the why behind the buy so our clients can enhance their marketing approach. By doing this, you’ll help clients know how to influence purchase decisions and ultimately guide their pricing and trade promotion strategies. Finally, Client Engagement provides day-to-day support and driving strategic initiatives on-site or remotely. You’ll help partner with our clients to understand, consult, and analyze their needs, manage client relationships, and help partner with our other practice areas to ensure our client needs are met. If any of this appeal to you, and you are pursuing a Bachelor’s Degree in an analytically or human insights focused field including but not limited to economics, psychology, marketing, engineering, statistics, or a similar business or liberal arts degree – this could be the internship of your dreams! Just make sure to include if you have any background in Excel or statistical applications (SPSS, R, Stata, etc) and that you have a strong academic record and minimum 3.2 cumulative GPA or equivalent. Most importantly, be sure to highlight your ability to think critically, leadership, and passion for understanding consumers and market research. Do not forget to apply on the Bridge by Thursday, September 24^th!

• Nielsen Professional Services Analytics Experience Internship – due September 24
• BONUS: Nielsen will also be on-campus Thursday, September 10th and hosting an information session – open to all students – starting at 5pm in ELC Walls Lounge

As for you seniors majoring in Accounting and who happen to live in Short Hills, New Jersey, there is an incredible entry-level job possibility at your disposal. KPMG, one of the Big 4 Firms, is looking for Fall audit hires! KPMG LLP is an audit, tax and advisory member firm of KPMG International Cooperative (“KPMG International”). Notably, KPMG International’s member firms have 145,000 professionals, including more than 8,000 partners, in 152 countries! You would get the chance to work in a team-based environment to perform audit-related tasks, to become proficient in accounting and auditing standards to produce clear, well-structured and effective audit documentation, to apply KPMG’s Professional Judgment Framework when completing work and documenting audit conclusions, and to ensure the integrity and transparency of financial information. If you have effective communication, leadership and time management skills, a strong technical ability to meet our business objectives, a future Bachelor of Accountancy or Master of Accountancy degree from an accredited college/university, and hold the complete educational requirements needed to be eligible for a CPA license as required by the specific state of employment, then definitely consider applying to this job by Monday, September 21^st on the Bridge!

• KPMG Fall Audit Internship – due September 21

Apply on the Bridge for both opportunities.

Follow tweets on @HireABison to get more updates on what’s happening on the Bridge – like what employers are coming back to campus, info sessions, job and internship deadlines.

We highlight a few Peer Picks that we think you’ll find particularly interesting every week.  Learn more by checking out each pick on the Bridge. And while you’re there, see what other interesting opportunities you find! Bridge application deadlines are usually Monday nights at 11:59 pm. If you have any technical difficulties with your application, be sure to email recruiting@bucknell.edu before the deadline and we will be able to help you.